Abirami Times (“we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, services, or communications via WhatsApp. It also describes your rights regarding your personal data.

By using our services or communicating with us via WhatsApp, you agree to the practices described in this policy.

2. Data Controller

Abirami Times is the data controller for the personal data we process in connection with our services and WhatsApp messaging. For questions about this policy or your data, please contact us using the details at the end of this document.

3. Information We Collect

We may collect the following types of information:

• Contact information: Name, phone number, email address, and WhatsApp number when you contact us or opt in to receive messages.
• Account and usage data: Information you provide when using our website or services, and logs of your interactions with us.
• Communications: Content of messages you send to us or receive from us via WhatsApp or other channels, where relevant to providing our services.
• Technical data: Device information, IP address, and similar technical data when you access our website or services.

4. Use of WhatsApp and Messaging

We use the WhatsApp Business API (and related Meta/WhatsApp services) to send you notifications, order updates, service responses, and other permitted messages. By providing your phone number and opting in, you consent to receive such messages via WhatsApp.

• We will only send you WhatsApp messages after you have given clear opt-in consent or where we have a legitimate interest (e.g. replying to your enquiry).
• We do not share your chat content or contact details with other customers or third parties for marketing without your consent.
• We comply with WhatsApp’s Business Policy, Meta’s terms, and applicable data protection laws when using WhatsApp.

WhatsApp is provided by Meta. Your use of WhatsApp is also subject to WhatsApp’s Terms of Service and WhatsApp’s Privacy Policy. Meta may process your data as described in their policies when you use WhatsApp.

5. How We Use Your Information

We use the information we collect to:

• Provide and improve our services.
• Send you notifications, updates, and transactional messages via WhatsApp or other channels you have agreed to.
• Respond to your enquiries and support requests.
• Comply with legal obligations and enforce our terms.
• Analyse and improve our website and services (e.g. usage statistics), in line with this policy and the law.

6. Legal Basis for Processing (GDPR)

Where we are subject to the GDPR or similar laws, we process your data on the following bases:

• Consent: Where you have given clear consent (e.g. for marketing or WhatsApp messages).
• Contract: Where processing is necessary to perform our contract with you.
• Legitimate interests: Where we have a legitimate interest (e.g. replying to your messages, improving our services), balanced against your rights.
• Legal obligation: Where we must process data to comply with the law.

7. Sharing and Disclosure

We may share your information with:

• Service providers: Including Meta/WhatsApp for sending messages, and other providers that help us run our business (hosting, support, etc.), under strict confidentiality and data protection agreements.
• Authorities: When required by law or to protect our rights and safety.

We do not sell your personal data. We do not share your WhatsApp conversations or contact details with other customers.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes in this policy, to comply with legal obligations, or to resolve disputes. When data is no longer needed, we delete or anonymise it in accordance with our retention procedures.

9. Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Rectification: Request correction of inaccurate or incomplete data.
• Erasure: Request deletion of your personal data in certain circumstances.
• Restriction: Request that we limit how we use your data in certain cases.
• Portability: Request a copy of your data in a structured, machine-readable format where applicable.
• Object: Object to processing based on legitimate interests or to marketing.
• Withdraw consent: Where we rely on consent, you may withdraw it at any time (e.g. opt out of WhatsApp messages).
• Complain: Lodge a complaint with a supervisory authority in your country.

To exercise these rights or to opt out of WhatsApp messages, contact us using the details below.

10. Data Security

We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. We require our service providers to handle your data in a secure and compliant manner. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security but we strive to protect your information.

11. International Transfers

Your data may be processed in or transferred to countries outside your residence (including by Meta/WhatsApp). Where we do so, we ensure appropriate safeguards (e.g. standard contractual clauses or adequacy decisions) are in place as required by applicable law.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and indicate the “Last updated” date. Continued use of our services or WhatsApp messaging after changes constitutes acceptance of the updated policy where permitted by law.

13. Contact Us

For any questions about this Privacy Policy, your personal data, or to exercise your rights (including opting out of WhatsApp messages), please contact us:

Abirami Times
Email: abiramitimes@gmail.com
Address: N RKR Rd, Senayapuram Colony, Sivakasi, Tamil Nadu 626123

Please replace the placeholders above with your actual contact email and business address before publishing this page.